A white label membership platform is a vendor's membership and community product, the member logins, the spaces, the paid tiers, the content library and the recurring billing, resold by an agency or a community operator to clients under its own badge. Each client runs its own community on a branded instance and pays the reseller. Because memberships renew automatically, the category carries a rule most white-label products do not. This page sets out what the vendor runs, what the reseller takes on, the negative option rule that follows recurring memberships, how the platform is priced, and what the client book keeps.
What the vendor runs behind the badge
The member accounts, the spaces and content, the paid tiers and the recurring billing, the emails and the mobile app if there is one. The reseller's badge goes on the login, the emails and the app; a partner program keeps the vendor's name on them. The billing is the piece to ask about, because whoever's name is on the recurring charge is whom the member calls.
The rule that follows a recurring membership
A membership that renews until cancelled is a negative option, and the FTC's Negative Option Rule in 16 CFR Part 425 sets what has to be disclosed before the member agrees, how consent is obtained and how simple cancellation must be. The rule binds whoever sells the membership; a reseller whose badge is on the client's community should know whether the platform's checkout and cancellation flows meet it, because the client will assume the badge vouches for them.
Pricing per member, per community or per client
Vendors wholesale membership platforms per client instance, per active member or as a share of member revenue; resellers price per client as a flat fee or as a share of what the community earns. A revenue-share wholesale cost under a flat resale price needs a review date. The free margin worksheet on this site takes the wholesale price, the platform fee and the reseller's price and returns the margin and the clients needed to cover the fee.
The client book a membership reseller keeps
Every client with the platform resold, the members, the wholesale and retail price, the vendor and the agreement, the renewal date and whether the client's checkout and cancellation flows were reviewed against the rule. Rebadgo Pro keeps that book and renders the proposal and the price sheet from it under the reseller's badge.
Questions people ask about white label membership platform
Who is bound by the negative option rule on a resold membership?
Whoever sells the recurring membership to the member. The client operating the community is the seller to its members; the reseller whose badge is on the platform should make sure the flows the client uses comply.
Can an agency resell a white label membership platform to several clients?
Yes, each on its own branded instance, if the vendor's reseller terms allow it. The margin worksheet on this site says whether the per-client or per-member terms leave enough after setup.
How is a white label membership platform priced?
Per client instance, per active member or as a share of member revenue at wholesale; per client or as a revenue share at resale. A share-based cost under a flat price needs a review date on the book.