White label backup is a vendor's backup and recovery service sold by an IT firm under its own badge: the agent on the client's servers and laptops carries the firm's name, the backups land in the vendor's storage, and the firm sells, supports and prices the service. White label backup software and white label online backup name the same arrangement from the product and the delivery side. It is the white-label category where the promise matters most, because the client will only find out what was resold on the day they need a restore. This page sets out what the vendor holds, what the firm promises, how the service is priced, and what the book keeps.
What the vendor holds, and what the firm has to know about it
The backup agent, the storage, the encryption, the retention and the restore tooling are the vendor's. The firm reselling them has to know where the data sits, how long it is kept, who holds the keys and how long a full restore takes, because those are the questions a client asks after a loss and the firm's badge is on the answer. The contingency planning guide NIST publishes for federal systems lists what a recovery plan defines, recovery time and recovery point among them, and a resold backup should be able to state both.
What the firm promises, in writing
A restore within a stated time, a retention the client understands, and a test restore on a schedule. A firm that resells backup and never tests a restore is selling a badge. The reseller agreement says what the vendor promises the firm; the firm's proposal to the client should promise no more, and the client book should record which retention and which recovery time each client bought.
Pricing per device, per gigabyte or per site
Vendors wholesale backup per device, per gigabyte stored or per site with a base fee; firms resell per device or as a flat fee inside a managed contract. Storage-based wholesale grows with the client's data, so a flat resale price needs a cap or a review date. The free margin worksheet on this site takes the wholesale price, the base fee and the firm's price and returns the margin and the clients needed to cover the base fee.
The client book a backup reseller keeps
Every client with the backup resold, the devices and the storage, the retention and the recovery time promised, the wholesale and retail price, the vendor and the agreement, and the date of the last test restore. Rebadgo Pro keeps that book and renders the proposal and the price sheet from it under the firm's badge.
Questions people ask about white label backup
Is white label backup the same as white label online backup?
Yes: online means the backups go to the vendor's cloud storage rather than to a device on site. Most white-label backup today is online backup by that definition.
Who is responsible if a resold backup cannot be restored?
Whoever the agreement and the proposal say. The firm's badge is on the service, so the firm should promise the client only what the vendor promises the firm, and should test restores on a schedule.
How is white label backup priced?
Per device, per gigabyte stored or per site, against the vendor's wholesale terms. A storage-based wholesale cost under a flat resale price needs a cap; the margin worksheet on this site shows why.