White label MSP services are the managed IT stack a small IT firm resells from a larger provider under its own badge: the monitoring agents, the patching, the backup, the help desk and sometimes the security operations, delivered by the provider's engineers and sold, supported and priced by the firm. White label managed services is the same arrangement described from the provider's side. It lets a two-person IT shop offer what a fifty-person MSP offers, and it makes the small firm answerable for what the larger one does. This page sets out what the provider delivers, what the firm takes on, how the service is priced per device or per user, and what the client book keeps.
What the provider delivers behind the badge
The remote monitoring and management agents on the client's devices, the patch cycle, the backup jobs, the help desk that answers at night, and increasingly the security monitoring. CISA's advisory on threats to managed service providers sets out the controls an MSP and its customers are expected to carry, and a firm reselling those services under its badge should be able to say which of them the provider runs and which it runs itself, because the client will ask after the first incident.
What the firm takes on
The client relationship, the onboarding, the first call, the pricing and the accountability. The firm's badge is on the portal and the invoice, so the client's incident is the firm's incident whoever fixes it. The reseller agreement should say what the provider promises the firm on response and resolution, and the firm should promise the client no more than that.
Pricing per device, per user or per site
Providers wholesale managed services per device or per user per month, often with a minimum; firms resell per user, per device or as a flat site fee. The free margin worksheet on this site takes the wholesale price, the platform or minimum fee and the firm's own price and returns the margin per unit and the clients needed to cover the minimum, which is the figure a small firm signs against.
The client book an MSP reseller keeps
Every client with the services resold, the devices and users counted, the wholesale and retail price, the provider and the agreement, the renewal date and the response targets promised. When the provider changes its per-device price or its stack, the book shows the exposure client by client. Rebadgo Pro keeps that book and renders the proposal and the price sheet from it under the firm's badge.
Questions people ask about white label msp services
What is the difference between white label MSP services and a master MSP?
None in substance. A master MSP is the provider that white-labels its services to smaller firms; white label MSP services are what those firms resell. The agreement between them is the reseller agreement.
Can a small IT firm resell managed services it does not run?
Yes, and most do for backup and after-hours help desk. The firm remains the provider the client contracts with, so it should promise only what the master MSP promises it.
How is a resold MSP service priced?
Per user or per device a month, or as a flat site fee, against a wholesale price per device or user with a minimum. The margin worksheet on this site works the margin and the break-even client count from those figures.