White label online courses are finished courses a coach, a consultant or a training firm licenses from a producer and resells under its own badge, with its name on the course, the certificate and the sales page. White label training courses, white label coaching programs and private label courses are the same purchase for different audiences: compliance training resold to employers, a coaching curriculum resold by a coach, a course catalog resold on a private-label license. This page sets out what the license allows, what the reseller may claim about the course, how the resale is priced, and what the client book keeps.
What the license allows, and what it usually does not
A white-label course license allows the reseller to put its badge on the course and sell it, and it usually restricts editing the content, sub-licensing, the markets it may be sold in and the claims that may be made about it. A private-label license often allows editing. The license is the product; the reseller should read the clauses on edits, territory and term before pricing, because the badge does not change who owns the content.
What the reseller may claim about the course
Whatever is true of it, in the reseller's own words, with endorsements and testimonials handled under the FTC's endorsement guides in 16 CFR Part 255: a testimonial must reflect the honest opinion of the person giving it, and a paid or affiliated endorser's connection must be disclosed. A reseller who copies the producer's testimonials onto its own sales page without knowing who gave them has taken on the producer's claims as its own.
Pricing the resale: per learner, per seat or per cohort
Producers license courses per learner, per employer seat, per cohort or as a flat annual license; resellers price per learner, per employee or as part of a coaching engagement. A flat annual license resold per learner has a break-even learner count, and the free margin worksheet on this site returns it from the license fee and the reseller's price.
The client book a course reseller keeps
Every client with the courses resold, the learners or seats, the wholesale and retail price, the producer and the license, the territory and the term, the renewal date and the claims made on the sales page. Rebadgo Pro keeps that book and renders the proposal and the price sheet from it under the reseller's badge.
Questions people ask about white label online courses
What is the difference between white label online courses and private label courses?
A white-label license lets you badge and sell the course as is; a private-label license usually lets you edit it as well. The producer's license says which, and the price often differs.
Can a coach resell white label coaching programs under their own name?
Yes, within the license's terms on edits, territory and claims. Testimonials and endorsements on the coach's sales page fall under 16 CFR Part 255 whoever originally collected them.
How are white label training courses priced to employers?
Usually per employee seat or per cohort against a license bought per seat or as a flat fee. The margin worksheet on this site works the break-even seat count from those figures.